Brand & theme guide · v1.0
The My Revenue Engine brand system
Every logo format, color, typeface, and messaging guardrail in one place — plus a downloadable kit so the mark stays consistent on trucks, invoices, ad accounts, and anything a partner builds for us.
Inside the kit
- —11 SVG vector masters
- —PNG exports (512 / 1024 / 1200px)
- —brand-tokens.css + .json
- —7-page PDF guide
01 — Logo system
The piston mark
Three ascending bars on a base rail: pipeline stages compounding into growth, drawn as engine pistons. The mark works alone at small sizes; the lockup pairs it with the two-line wordmark.
—Clear space around the lockup equals the height of the tallest bar.
—Minimum sizes: mark 20px, horizontal lockup 120px wide.
—Never stretch, rotate, recolor outside the palette, or add effects.
—On photography, use the all-white or all-ink mono lockup.
02 — Color
Industrial operator palette
Deep ink for authority, copper for action, warm off-white for the working surface. Copper is reserved for emphasis and interaction — it should never cover more than roughly 10% of a screen.
Ink / Foreground
#121417
Headlines, dark sections, mono mark
Copper / Accent
#C25E2D
CTAs, links, data highlights
Off-white / Background
#FDFCFB
Default page surface
Stone / Secondary
#F4F2F0
Cards, table rows, quiet blocks
Card / Surface
#FFFFFF
Elevated cards on off-white
Hairline / Border
#E3E1DF
1px rules, dividers, inputs
Muted text
#6B6F74
Labels, captions, secondary copy
Signal red
#B42318
Errors and leak indicators only
03 — Typography
Inter + JetBrains Mono
Inter carries every headline and paragraph. JetBrains Mono is the instrument panel: labels, metric names, section numbers, and any figure being defined.
Inter ExtraBold
clamp(2.5rem, 6vw, 4.5rem) · -2% tracking · 1.05 leading
Inter Bold
2rem–3rem · -1% tracking · 1.15 leading
Inter SemiBold
1.125rem · 1.3 leading
Inter Regular
1rem · 1.6 leading · max 68 characters
JetBrains Mono Bold
0.6875rem · uppercase · +18% tracking · copper
—Radius 6px on cards and buttons; 4px on inputs and chips.
—Spacing scale 4 / 8 / 12 / 16 / 24 / 32 / 48 / 80px.
—Borders are 1px hairlines, never shadows-first.
—Primary button: ink fill. Accent button: copper fill.
04 — Voice & messaging guardrails
Say this
- +Help you build profitable growth.
- +Designed to improve.
- +Connect marketing activity to real business results.
- +Identify where revenue and margin are being lost.
- +Give owners clearer visibility into profitability.
- +Optimize toward qualified leads and profitable jobs.
Never say this
- ×We guarantee profitability.
- ×Predictable revenue.
- ×Guaranteed leads or appointments.
- ×We make every lead profitable.
- ×Our AI grows your business automatically.
- ×Revenue numbers without stating whether they are estimated, booked, or collected.
Need the files?
Vectors, PNGs, tokens, and the full 7-page guide in a single download.