Reporting Dictionary
LEADA person who submitted a form, called, or messaged
QUALIFIED LEADA lead that meets your criteria for fit and intent
APPOINTMENTA confirmed booking or scheduled conversation
BOOKED REVENUEEstimated value of scheduled or sold work
COLLECTED REVENUEMoney actually received
GROSS PROFITCollected revenue minus direct delivery costs
Honest Results Statement
We cannot guarantee a particular number of leads, appointments, sales, search rankings, revenue, or profit. Results depend on market conditions, competition, budget, pricing, capacity, sales execution, customer experience, data quality, and other factors. We build and improve the systems within the agreed scope so your team can grow with clearer visibility.